Celebrating the everyday entrepreneur.

Designing costumes in Portland, teaching newbies to surf in Bali, selling pickles in Vancouver — across the globe, folks are taking the leap. They’re spectacular. They’re heroic. They’re our icons. And we’re telling their story.

Con Qua Den
Brian Poli-Dixon

Turning what they love into how they live.

Watch our Icons in action around the world.

Making their own way every day.

These folks didn’t grow up thinking they’d run a small business, but they followed their passion and dove in head-first — we followed. Explore the program, engage with our icons and connect with like-minded doers.

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If you’ve turned what you love into how you live, we want to hear about it. What inspired your idea and motivated you to make it real?

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